July 2009 London. Bentley Green deliver a stunning new Ecommerce platform for internet-only start-up Blinds, Poles and Tracks - Direct! (BPT). The London based company specialises in high quality roman blinds, roller blinds, curtain poles, curtain tracks and accessories. 

Website Promotion and SEO: Content or Canonical Tags?

There are two ways to approach the basic task of getting a web site on to the front page of search engine results. Both are necessary, but neither are sufficient.

The Art and Science of Customer Conversion 

The problem with most approaches to "SEO" or Search Engine Optimisation is that they are one dimensional. They are focused not on customers and their needs, but on making sure that your website is ranked well in the search engines.

Some of the most successful online retailers are those who have taken a bricks-and-mortar business and repackaged it for the internet. In such cases, it's usually straightforward enough to leverage the original business' processes.