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Friday, 02 January 2009 |
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Ecommerce and internet branding should go hand-in-hand, but there are
vital differences in the ways they interact, depending upon which kind
of company is trying to sell online.
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Read more... [Ecommerce and Internet Branding]
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Sunday, 21 December 2008 |
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Every kind and size of business has experienced teething troubles at best and full-scale
meltdowns at worst, when it comes to Ecommerce success.
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Read more... [Why is Ecommmerce so hard?]
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Tuesday, 29 July 2008 |
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On May 26th 2008 the biggest changes in consumer protection laws in 40 years came into effect in the UK.
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Read more... [Online Marketing Changes - Ignore at Your Peril]
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Thursday, 03 July 2008 |
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The fallout from Microsoft's failed attempt to acquire Yahoo looks like continuing for some time, with Microsoft and other challengers to Google looking for new ways to win market share. In June Microsoft struck a deal with HP that will see its search service installed as the default on all PCs sold by HP in Canada and the United States.
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Read more... [Search Engines: never mind the quality, feel the width]
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Wednesday, 02 July 2008 |
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There has been a recent mild controversy over Phorm's patented technology which tracks web-surfing habits so that users can be presented with targeted advertising. Phorm is able to derive a user's 'interests' from the web pages visited and send advertising deemed to be appropriate to what the user is researching or looking for. The controversial bit is that this is seen by some as a form of spying.
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Read more... [The Phorm Storm - Forget the Controversy, Embrace the Business Model?]
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