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Benefits of Website Promotion

Bentley Green has a simple three phase process when we work with our online business partners. In the first phase, we discover the current situation of your online business, your competitors and your market. We strenghen what is working and we fix or jettison what isn't.

In the second phase, we use search engine optimisation and website promotion aquire more prospective customers, people who come to your website looking for the very product, service or information that you can provide.

Finally, we convert those visitors into paying customers who either pay online or contact you so that your sales people can make the sale.

If your business is like many of those who ask Bentley Green for assistance, you may be desperately disapointed in the performance of your website. The main problem is probably that you get very few visitors to your site. We call the techniques we use to fix this problem search engine optimisation.

But still, some intrepid surfers manage to find you, probably because of the blood, sweat and tears you have expended in your off-line marketing efforts. But then those prospective customers are not doing what you would like them to do (which is to buy your product or service, or to contact you for more information).

But what exactly is happening here? Do you know how many customers visit your site? Do you know how many abandon your site without making a purchase, calling you or filling in your contact form? Do you know why they abandon their search for whatever it is you would like to sell them (or give to them, or inform them about)?

Are they frustrated? Bored? Downright angry? Do they ever come back again? Or do they go straight off to your competitor, never to return?

Bentley Green understand what drives customer behaviour. Our approach is to measure and observe, plan and test changes, then improve. We carefully control the factors which encourage your customers to buy - trust in your company and its products and services, ease of use, and a feeling that financial and personal data will be safe and secure.

Site design, website promotion, search engine optimisation, usability, marketing, customer service, the quality of your communication with your customer - all have their part to play in winning loyal customers who return again and again.

To find out more about how to improve your sales, revenues and profits, ring Bentley Green on 0800 75 66 996 to arrange an initial meeting. We will prepare a free report on your current or proposed website and use this as the basis for our conversation.