Home - Website Promotion - BG Discover

Website Promotion Phase 1: Discover

The Discover phase is the first part of Bentley Green's process to increase the online profits of your organisation.

There are two related aspects to 'discovery' - the first is to understand your business markets and competition. Who are your main competitors? What is their online strategy? How can we learn from and improve it? How can we differentiate your brand, products and services? What economic, demographic and other factors affect your market?

Competitive Intelligence Online

This competitive intelligence starts from the moment you request a meeting with us. We incorporate our research into your free website report and continue to build up this business intelligence as part of the ongoing process.

It isn't sufficient to know what your customers do when they get to your website. Perhaps you are getting more visitors because your competitor has stopped running a marketing campaign. Perhaps sales have increased because overall sales in your sector have increased. We take all of this into account and turn it into actionable strategies to improve your market position through your website.

Keyword Research and Deployment

The second part is to understand your own your business and current online strategy so that we can discover which keywords drive new customers to your website.

There are many technical aspects to effective keyword deployment and the way we build keyword-loaded links into your site. But there is really only one important idea to understand: well planned and executed keyword deployment is what drives customers to your website. Furthermore, these customers are precisely the ones who are ready to buy your product or service or are looking for the information you have.

To find out more about how competitive intelligence and keyword deployment can help your business, ring Bentley Green on 0800 75 66 996 to arrange an initial meeting. We will prepare a free report on your current or proposed website and use this as the basis for our exploratory conversation.