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Website Promotion Phase 2: Acquire

The Acquire phase is the second part of Bentley Green's process to increase the online profits of your organisation. This phase is all about driving traffic to your website in the shape of customers who are already 'pre-sold' on your products and services.

Acquisition of new sales leads in the online world is done in a variety of ways. Essentially, it is a combination of attracting search engines in a way that lets them know that you have a high quality site and attracting humans who know that your website can fulfill their needs. As we go through the process, we build your online brand, your reputation and your high quality web presence.

Let's take as an example one way in which we acquire new sales leads and search engine interest.

Example: Online Press Releases

Online press releases are read by humans. We know that the humans who read them will be interested in your products and services because we prepare the press releases in such a way that they attract people who are interested in certain keywords - let's say 'designer shoes'. At some point in the press release there will be a link to your site which human readers can follow to find out more about your 'designer shoes'.

Of course, many of the humans who read the press release will be the journalists who manage online magazines. They will post your press release on their site, thus creating lots more links.

Online press releases are also read by search engines. The link your press release followed by a search engine 'robot' will be found on many websites (the online magazines that published the release). The search engines will regard many of these links as a vote for the authority and quality of your site. This in turn is a factor in being rated highly by the search engine, appearing higher in their search engine results and attracting yet more visitors.

There are many more examples of how we simultaneously build your online traffic, reputation and revenues.

To find out more about the Acquire, try the articles below or ring Bentley Green on 0800 75 66 996 to arrange and initial meeting. We will prepare a free report on your current or proposed website and use this as the basis for our exploratory devision.

• Article Marketing - Become the web's voice of authority in your sector of the market. Make sure your company is acknowledged as the expert.

• Ecommerce Site Builds - have a professionally designed website, primed for effective promotion.

• Bespoke Web Application Deployment - we build the specialist requirements needed by your website to satisfy your customers’ needs.

• Online Press Releases - create interest amongst the people who matter online and help build links to your website.